Have you looked at iRiver lately? If not, it's time you check out their latest MP3 and portable media players. The iRiver is a superior product compared to the iPod, and always has been. Their h10 MP3 player boasts an amazing 12-hour batter life with a removable, rechargeable battery, vivid color display, picture viewer, multi-format support including MP3, WMA, ASF, built-in voice recorder and FM radio. For all you die-hard iPod fans out there, if the iRiver does not grab your attention, I'm sure the face on the poster ad will. Seoul, Korea-based ReignCom, the maker of the device, recently hired adult film star Jenna Jameson to appear in print advertisements for the pocket-size music and video players. The ads feature the buxom starlet gazing longingly at a man's PMP device, with the tagline, "Your refined movie collection just paid off."
Not everyone will fess up to recognizing the latest face of the iRiver. While the move may raise some eyebrows, Korean newspaper Chosun Ilbo says iRiver's just going with the market. "One cannot ignore people using the PMP to watch adult material," said an unnamed iRiver executive. The Apple iPod has a commanding presence in the MP3 market, with Creative a distant second, and iRiver not even on the board. For most American consumers, their iPod is the apple of their eye, no pun intended. The million $ question is - can a scantily dressed mega pornstar topple the mightly iPod ?
This latest marketing gimmick might be just what the company needed to show on the consumer radar. But before bringing the device with you on your morning commute, iRiver owners would do well to remember the trouble that arose from similar situations last year. Since DVD players have become more commonplace in SUVs and minivans, several drivers have been arrested for being, err, distracted by adult videos.
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